During Miami Art Week, Luxedo partnered with some of the city’s most iconic hotels—1 Hotel South Beach, Surfcomber, and Sagamore—to bring immersive projection experiences to life. The installations merged digital artistry with hospitality, transforming architecture into storytelling canvases during one of the most influential art events in the world.
Interactive Lobby Mural
At the entrance, a motion-responsive projection engaged guests in real time, blending interactivity with the brand's eco-conscious identity.
Surfcomber & Sagamore Hotels
In the heart of South Beach, Luxedo transformed the façades of the Surfcomber and Sagamore into living artworks. Water-inspired visuals shimmered across the buildings’ iconic architecture, bringing motion and energy to the night skyline.
These installations welcomed Art Basel attendees with a sense of wonder, marking the hotels as cultural landmarks during the week-long celebration of art and innovation.
Luxedo’s turnkey projection systems empowered each venue to tailor content that aligned with their brand stories and event programming. From interactive lobbies to large-scale architectural visuals, the seamless integration of projection mapping elevated the guest experience and set a new benchmark for immersive art in hospitality.
